From medicine to the world of cosmetics

Seeing the results achieved in cancer treatment, Hyundai IBT researchers soon realized that the medical discoveries based on biotechnology could be successfully applied in skin care.

Behind the revolutionary technology is the Korean chemistry professor Jin-ho Choi and her team, and their reserarch of more than a decade at Seoul Ewha Women’s University.

One of Jin-ho Choi’s long-term research interests had been vitamin C. Vitamin C seems to be such a common part of our daily diet that it’s hard to sürpriise with it. However, the beneficial properties of vitamin C cannot be overstated. We need to supply ourselves with vitamin C, because the body cannot synthesize it itself.

We know that as an effective antioxidant, vitamin C helps us to better resist diseases and support immunity during the cold season. Thanks to vitamin C, wounds heal better and the skin, blood vessels, teeth, bones and connective tissue can function normally.

When we think of vitamin C, the thought goes straight to juicy citrus and reddish strawberries. Black currants and sea buckthorn berries run before the eyes as domestic vitamin bombs. Also, not to forget the yellow grains by threes that melted from sweet to sour under the tongue.

However, what we often do not know or remember is that the irreplaceable vitamin C has one major weakness: it is easily broken down by temperature, light and oxygen. If we boil berries and vegetables in hot water or squeeze fresh juice and let it stand, then figuratively much of this valuable vitamin evaporates.

Therefore, it is crucial to eat vitamin C-rich foods fresh and unprocessed to supply the body with this necessary vitamin.
But once the vital organs have recovered their amount, how much of it remains for the skin and hair?

Studies performed by Hyundai Bioscience showed that only 1% of the absorbed amount reaches the skin. However, our skin needs it for several reasons. Why?