Vitabrid C 12 FACE Brightening Powder

Global recognition

After a huge success in Japan, Vitabrid C12 has started a dedicated U.S. online promotion due to the retailing start in the high-end retailer Barneys New York as their first exclusive Korean brand in 2017.

Vitabrid C 12 was promoted in magazines, on social media, and blogs (e.g. Vogue, New York Times, Allure, Cosmopolitan, Refinery 29, etc.). More recently, our brand shifted towards a “Direct To Consumer” approach in the U.S.

The product was awarded No. 1 Brightening and No.3 Wrinkle/Elasticity product in VoCE magazine in Japan, Trendsetter Award at Cosmoprof North America 2016, and Most Innovative Product by Innostar.

About Product

As we all know, Vitamin C is an unstable compound that is easily oxidized once exposed to air, sun or moisture, losing its “antioxidant” properties.

While only a small amount of vitamin C can be formulated in skin care products due to this limitation, vitamin C in a powder form allows for a larger concentration, more stability and a better delivery of benefits to the skin.

Face Brightening Powder uses a technology called Layered Double Hydroxide to deliver a patented form of active vitamin C stabilized within layers of bio-friendly mineral called Vitabrid CG. The efficacy of this unique ingredient, when compared to pure vitamin C powders, allows for a formulation with a lower concentration of ascorbic acid that provides a safer and hypoallergenic feel for all skin types, including most sensitive skins.

This “Customized skin care” is presented in a revolutionary powder format which can be used with a skin care lotion or moisturizer to enhance one’s current skincare routine. The result? It delivers stabilized vitamin C deep into the dermis of the skin for strong anti-oxidation, skin rejuvenation and anti-aging, as well as skin brightening benefits, continuously for over 12 hours.

Stabilized. Continuously delivered. Deep penetrating. This is what sets this vitamin C powder apart.

Vitabrid Japan

Launched in Japan in 2014, the popularity of Vitabrid C12 Face Brightening Powder never stopped growing.


Customer Retention Rate Quantity Sold in One Month On average, 73% of customers will In the month of January 2019, buy again a FACE Brightening Vitabrid Japan had sales of 1 16,945 Powder after their first purchase, bottles of FACE Brightening Powder. which is usually after 1 month.


Quantity Sold in One Month

In the month of Jnuary 2019, Vitabrid Japan had sales of 116,945 bottels of Face Brigftening Powder.




Every 23 seconds in Japan, somebody purchases a FACE Brightening Powder.

Core tehnology

Vitabrid CG — Organic-Inorganic Compound Complex with LDH (Layered Double Hydroxide) Technology

 This new technology specializes in delivering vitamin C encapsulated in between bio-friendly mineral layers to overcome the weakness of vitamin C, which is easily destroyed when exposed to sunlight, moisture, and/or heat, and continuously releases active vitamin C to penetrate deep into the skin for over 12 hours.

Product Headline

This revolutionary vitamin C powder can easily be mixed and matched with any of the products in your existing skincare routine to help the skin look firmer, healthier, brighter and revitalized while diminishing the appearance of fine lines and wrinkles

Strong anti-oxidation benefit Vitamin C makes skin healthy and radiant by neutralizing the damaging effects of free radical activity from sun, stress, and pollution helping to prevent and repair visible signs of aging.

Skin rejuvenation and anti-aging Vitamin C is one of the most essential substances to promote collagen production, helping to maintain vibrant and firm skin texture.

Skin brightening

Vitamin C, a powerful brightening ingredient with antioxidant benefits that reduces the look of melanin for a perfectly bright and even complexion.

Customized skin care Can be used with one’s current skin care product (serum or moisturizer) for a true customized skin care

Key Ingredients

Vitabrid CG While unstable vitamin C is easily oxidized and loses its benefits once exposed to air, sun or moisture, Vitabrid CG@, the main ingredient of Vitabrid C12 products, stores and preserves active vitamin C within a skin-friendly mineral layer (zinc oxide).

Vitabrid CG (Active & stable Vitamin C)

Ascorbic Acid, Zinc Oxide, Glyceryl Monostearate


Helps to brighten the appearance of discoloration


Helps soothe, hydrate and calm the skin


Helps prevent skin damage from UV-B and promotes collagen synthesis, improving visible signs of aging

How To Use

Step 1

  1. Shake before using to loosen the powder.

  2. Mix an appropriate amount of the powder with daily skin care product of choice (serum or moisturize) in the palm of your hand.

Step 2

Smooth the mixture onto clean face and neck. For best results, apply twice a day (Morning and evening).

Vitabrid C 12 FACE Brightening Powder

12-hour transdermal Vitamin C powder for anti-aging and skin rejuvenation. Brightens skin and minimizes fine lines and wrinkles through collagen synthesis, making your skin bright, nourished and glowing with natural radiance.